Choosing an SEO agency in California has massive implications for both your business and your bottom line. It can be the difference between attracting organic traffic and losing Google rankings altogether. SEO, or search engine optimization, is essential for online visibility, but there is a difference between good SEO and bad. With the right SEO specialist, any business can thrive online.
Finding a top SEO agency can increase sales significantly, as well as lower advertising budget. What is more, and more importantly, search engine optimization services improve the experience of visitors to your website. However, before binding yourself into a contract with an SEO agency in California, take the time to find the best one for you, your business, and your bank balance.
Every business should consider these five tips when looking for an SEO specialist:
1. Realistic Expectations
SEO is not an overnight solution. It is an ongoing process. As such, no company can guarantee rankings. Search algorithms are forever changing, and they are not within any agency’s control. Anybody that is promising immediate or suspiciously fast results is either lying or overly confident, both of which are cause for concern. Look for a company with realistic goals, so that you have realistic expectations.
2. Extensive Experience
If you want your business to succeed online, you need experience. You want an SEO agency that knows what it is doing by having learnt through doing it many times before. The time a company has been active can be indicative of how much experience it has. Those with a large client portfolio in various industries will know what works and what does not. If a company is new, its players must not be.
3. Comprehensive Portfolio
As with experience, a company’s case studies can tell you much about its expertise. A top SEO agency will not only have a big portfolio, but it will be willing to let you examine it. This client portfolio should tell you how a company performs. It gives solid testimony of its results, its skills, and its ability to create and manage a successful SEO campaign. If a company cannot provide samples, quickly go elsewhere.
4. Company Certifications
Currently, there are no ‘SEO certifications,’ as such. Instead, there are many standard industry certifications. Ask to see them. Most legitimate agencies hold several, most notably for Pay-per-Click, or PPC, and Analytics. All search engines offer their own certifications. Companies that hold these certifications have proof that they know and understand advertising platforms for each of them.
5. White-Hat Practices
It is very important that the SEO agency you choose will employ white-hat strategies for SEO. Ask what strategies the company uses. Make it explain to you so that you can understand. If a company intends growing your traffic in unethical or manipulative ways, search engines will penalize your website and not rank it at all. White-hat companies will answer your questions with ease. They will offer transparency.
Quality search engine optimization services can truly transform your business. According to Entrepreneur, roughly 90 percent of users only ever look at the first page of search results. Few even bother with the second page. You want to rank on Page 1, where folks can see you. However, this is not easy to do. Finding a top SEO agency in California is much more difficult that it would initially seem.
Many companies make impossible promises. They violate the rules of search engines by utilizing bad SEO practices. Ultimately, this behavior harms your business. Instead of relying solely on search engines to list the best SEO companies, ask your friends and associates for recommendations. Sometimes, word of mouth is the best way to find a tried and tested company that will benefit your business.