Top Reasons Companies are Investing More in Digital Marketing

No matter your industry or sector, it is essential to embrace emerging trends, cultural changes, and technologies to survive the battlefield of cutthroat commercial competition. If you intend conducting business in the future, then investing energy, time, and money into digital marketing is critical. As search engine optimization services everywhere will tell you, it is important that consumers can find you online.

If you are invisible, your business will fall by the wayside. Experts believe that digital solutions will exceed $2 trillion worldwide. That is an extraordinary amount of investment by companies from every market. According to Google, search engine optimization, or SEO, which boosts your online visibility, requires immense adaptability, the ability to change with changing algorithms and consumer trends.

What is driving this ever-changing environment? This SEO company in Los Angeles will explain:

Consumer Behavior

If there is ever a reason to invest in business, then pleasing consumers and meeting them where they are is surely topmost on the list. People are online. That is where you will find them. It is where they will find you. If you optimize your company for online search, that is. How consumers behave is very telling of what they want. It is up to you to give it to them or risk them going to your competitors for it instead.

• Around 80 percent of media today involves video. Print media is not as powerful as it once was anymore, even if it is still very important. The hunger for visual content today is digital by nature. In order to find and connect with your target market online, you must offer the content that will attract them to you. Digital channels are undeniably the best way to engage with people.
• College students today have likely never written, possibly even seen, a real letter. Never tasted postage stamps. These digital natives are unreachable through such means. Analog efforts to communicate with them or promote a service or product seldom provide good results. You have to be online, where they are, and make yourself both visible and interesting to them.
• Most smartphone owners sleep with their phones. Many stuff it under their pillow, or they put it next to their bed, very close by. This gives huge insight into the mobile-centered mindset of today’s society. By investing in mobile campaigns, you position your business to succeed in a rapidly digitizing age. If you are not visible on their smartphones, they will go to your competitors that are.

Business Trends

The climate for conducting business is changing. Everybody is moving online. Not just your customers, but your competitors too. The need for companies to transform digitally is non-negotiable. The benefits of doing so are the difference between your business surviving into the future or dying. The tide is not stopping. Businesses everywhere are investing now in digital transformation.

• Most companies have a good relationship with technology. Around 76 percent of them embrace digitization, with the vast majority already well integrated. If you do not welcome the coming digital era and all it can offer your business, you will likely sit on the sidelines, having become obsolete, and watch your competitors thrive instead.
• Roughly, 70 percent of companies are confident using emerging digital solutions. Most have a solid, even above average, understanding of these technologies and their practicalities. If you find the internet confusing or overwhelming, then now is the time to improve your knowledge. Many online courses are available, even helpful programs. However, it is easier to call SEO experts in California.
• The Internet of Things, or IoT, is revolutionizing the world, with business at the forefront. At least 61 percent of companies are centering their business strategies on it. The IoT has many benefits on offer for business. It can boost your success exponentially. It is already doing so spectacularly in many examples, particularly those companies in the high-tech and manufacturing sectors.

Digital Benefits

Today, the world runs on data. Insight is more valuable than gold. Analytics and data gathering provide much opportunity for digital marketing. Around 56 percent of companies credit digital implementation for revenue growth. Since this remains the main goal for business, it is the prime reason for investing in it. Digital is the future. By 2020, it will likely influence roughly 47 percent of all profits worldwide.

Undeniably, the future will see technologies even more sophisticated in the digital space. To stay relevant, keep growing, embracing digital and all of its powers is the only way. Without spending a cent more, around 39 percent of companies are boosting digital budgets significantly. Simply by moving existing budgets toward digital platforms, channels, and touchpoints that help to continue business.

More than half of the world is younger than 30 years of age. Digital natives are outpacing the digital dummies of yesteryear. To continue attracting a world of digital-minded customers, then meeting them online, in their places, is nothing short of essential. A good, trusted and reputable SEO company in Los Angeles can help you not only achieve this, but it can help to attract them directly to you, as well.

Digital Marketing California

It is obvious that digitalization is the way forward for business. There are SEO experts in California aplenty that can help you optimize your company for attracting customers online. Investing in digital solutions offers the most sustainable way of achieving success in the future. Call a SEO company in Los Angeles to find out how you can digitally transform your business today.