UPS Store

Overview

The UPS Store is one of the most recognized names in shipping and business support services, with thousands of independently owned locations across the U.S. Beyond shipping, The UPS Store offers a wide range of services—printing, mailbox rentals, packaging, and small business support—making it a critical resource for entrepreneurs, remote workers, and everyday customers alike.

The Problem

.While the brand itself is nationally recognized, the challenge came down to local accessibility and digital clarity. Many individual store pages lacked consistency, making it hard for customers to quickly find what they needed—whether that was printing services, notary help, or shipping options at a specific location.

The overall site needed to better reflect the everyday needs of both business clients and walk-in customers while also making each location more discoverable and useful online.

What We Did

We approached the project by balancing the power of a national brand with the personality and needs of local stores. That meant refining the structure of location-specific pages to clearly communicate services, hours, contact details, and unique offerings at each branch—turning those pages into mini-hubs for their communities.

User experience was also prioritized. We simplified the site’s layout and restructured the navigation so visitors could get to what they needed faster—whether booking printing services, tracking a package, or learning about business mailboxes.

In parallel, we aligned the content strategy to make the overall experience more human, helpful, and less corporate. It was about speaking clearly and showing customers that whether they’re shipping a birthday gift or printing out business cards, The UPS Store is right there with them.

The Results

The updates brought more than just polish—they brought functionality that mattered. Customers were able to find local store pages more easily, understand what services were offered, and reach out directly when needed.

Store owners appreciated the clarity and professionalism of their updated pages, noting better engagement and fewer service-related questions thanks to improved online information.

Ultimately, the website now serves its true purpose: helping people get things done, with less hassle and more confidence—just like they’ve come to expect at every UPS Store counter.

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