Generative engine optimization
for AI-driven search.
Generative AI tools write answers by pulling together information from many sources. GEO strengthens what those sources say about your brand: who you are, what you do and why you are credible.
AI answers are only as good as their sources
Generative engines draw on websites, reviews, directories, news coverage and forums. Your website is one voice among many.
A thin outside footprint
Few independent articles, reviews or listings mention your company, so there is little for AI tools to draw from.
Mixed signals
Old addresses, outdated services and inconsistent descriptions across the web make your brand harder to describe accurately.
Nothing original to cite
If your content repeats what everyone else says, there is no reason to reference you specifically.
Strengthening the information around your brand
GEO doesn’t mean manipulating AI. It means making accurate, useful information about your business easy to find and easy to trust.
Entity clarity
One consistent description of your company, founder, services and locations across your site and the platforms that matter.
Third-party citations
Coverage in relevant publications, industry directories and review platforms that describe your business independently.
Original information
Research, statistics, case studies and first-hand expertise that don’t exist anywhere else.
Structured content
Clear headings, concise explanations, tables and definitions that are easy to extract and summarize.
Digital PR
Media placements and expert commentary that widen the set of credible sources talking about you.
Reputation signals
Reviews and the wider conversation about your brand, monitored and improved over time.
A practical GEO program
Audit
We review how generative tools describe you and which sources they appear to rely on.
Align
We fix inconsistent information across your site, profiles and directories.
Create and earn
We publish original material and earn mentions on trusted sites.
Monitor
We check AI answers for your key topics regularly and adjust the plan.
GEO works alongside these services
GEO questions, answered
What is generative engine optimization?+
GEO is the work of improving information about your brand across the web so generative AI tools, such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews, can describe and recommend you accurately.
Can you guarantee my business will appear in ChatGPT?+
No. Nobody controls the output of independent AI platforms. We focus on the sources and signals those tools are known to draw on.
How is GEO different from SEO?+
SEO focuses on ranking your own pages. GEO looks at the whole web, including citations, mentions and consistency on other sites, as well as your own content.
How long does GEO take?+
Some fixes, like inconsistent business details, can be done quickly. Earning citations and building a recognizable brand is ongoing work measured over months.
Find out what the web says about your brand
Request a free review. We will check how generative AI tools describe your business and which sources shape those answers.
Free review. No obligation. We reply within one business day.
