How Many Pages Should Your Website Have?

Author: Zack Mozes

When launching a business, one of the first things you will need to do is craft a website. Every successful company needs a good virtual presence since this is exactly what will be luring in a lot of clientele.

While building your site, you might start to wonder, how many pages should your website have? Will a single landing page have enough impact, or should your page be loaded with information?

The answer greatly depends on the type of business you are marketing online. Our essential guide for your site takes a peek at the typical web page count for different types of companies.

How to See How Many Pages Are on a Website

Most people, and even established graphic designers, will first draw some inspiration from competitor sites. The competitor sites always serve as a valuable guide, especially since you likely want to create a site that is a little bit better than your local competitors. This already gives you a good idea of what type of information to add to your own personal site.

Unfortunately, it isn’t too easy to determine an exact website page count, especially if your competitors have the modern ‘one-page scroll’ or ‘roll down’ effect where it seems like all pages are displayed on just one long page.

If you want to tell how many pages a webpage has, then you can try the following methods:

The XML Sitemap Method

This method is a simple way to accurately see how many pages any website has. Simply type in the web address of the site in question into the search bar. Now add the text: sitemap.xml or sitemap_index.xml directly after the website URL. Hit that enter button and you will get a full list of the web pages on the site.

Use SE Ranking Tools

The most accurate way to get a better idea of how many pages your site should have is by using a good SEO ranking tool or SEO tool. For this, you will need to subscribe with the site. After signing up for a premium, you can use their online platform to evaluate just how many pages certain sites have.

SEO tools can also give you a more realistic idea of how many pages each business type typically has.

How Many Pages Should a Website Have?

What your local competitors have on their site is quite different from what they should have or could have. Your site page count greatly depends on the business type you have, the goals you have for your site, and the target audience you want to reach.

For the most part, small businesses usually have 5 to 10 pages while larger businesses or online stores can have well over 30 pages. It all depends on just how much information you want or need to display online.

As you can imagine, more pages do cost a lot more. Not only does it take a lot longer to design and fill all of those pages, but the maintenance can also be quite tedious. This is especially true for ecommerce sites where products are constantly changing.

At the very least, you should ensure that your site has all of the most critical or core pages.

What Core Pages Should Every Website Have

As a startup, it can be good to start with the core pages and enhance your page from there on. Here is a quick look at the most essential web pages to start with as you develop your site.

The Homepage

For most businesses, the homepage is also the landing page. It is the page that most marketing content navigates back to and it is usually the first page that your visitors see when they arrive at your company site.

This page is the most critical since it is the first impression that all online viewers will get of your company. It also acts as a main navigation portal that takes viewers everywhere they want to be.

It is very important for this landing page to have a beautiful design with a welcoming feel. while keeping this welcoming vibe, you should also take care to construct this page so visitors can easily navigate their way towards products, services, or information they need.

A lot of businesses will also use the landing page to market all of the latest deals and discounts, or the page can even contain pop-ups that encourage visitors to subscribe.

While this can be a good strategy, you should be careful not to overdo things. If the site is too busy or complex, then viewers might start to feel a bit lost, or they could become irritated.

About Us Page

This page usually includes all of the company info. It gives the viewer a better idea of what your business is all about and instils trust.

The information on this page usually includes a brief history and can even include your company goals or mission. Some also like to include member bios or employee bios to make visitors feel more at home.

Contact Page

The contact page is one of the most important pages, especially if your company has a physical location. Those that navigate through to this page want to give your company a call, they want to send an email, or they want to visit in person.

Since this usually means that clients are ready to commit, it is best to spend a lot of time on this page.

Some companies also like to use the contact page as a landing page since this doubles as a call-to-action feature.

Services Page

Your viewers are likely visiting because they want to see what your company is all about or want to find out if your business can fulfill their needs.

The service page is very important since this will instantly tell the viewer if this is the right company to start using. It is best to clearly mention all of your services or product types on this page and to spend a lot of time on detailed descriptions.

Product Pages

A product page is a must if you sell any physical items. This is true even if these products are sold in-store. On this page, you can talk about your products or you can use this space to market some of the specials and promotions you might be running in-store.

Get The Perfect Web Page Count With Help from New Deez

If you still have a tough time identifying a good page count for your site, then it is best to reach out to New Deez. Our digital marketing company specialises in everything website related and we can help you determine exactly how many pages your site needs. We can also assist with the design and maintenance of your pages so your company can flourish.

Give New Deez a call or sign up with us and we will help you develop a website that is perfectly target oriented and very successful.

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